The many faces of vinyl flooring is produced by the printing process, called rotogravure. Using a rotary press with photoengraved plates allows manufacturers to create the look of hundreds of patterns and designs. On top of that some manufacturers add color or colored vinyl chips to add depth and to further enhance the design.

The “wear layer” is the most important layer. Not only does it provide the visuals but it also protects the flooring. On average, this layer is about 10 -20mil thick (a human hair is about 1mil thick.) The thicker the “wear layer” the more durable the flooring is. Manufacturers are constantly trying out new materials to make this layer even stronger, resistant and beautiful.

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